Introduction

New car launches are always a great project to be involved with. Peugeots 5008 SUV was an excellent new vehicle with great visual assets that added a lot to the design aesthetic. Throughout the campaign I created personalised direct mail to attract customers to come into branches for the cars launch weekend. I also developed paper adverts and GDNs to follow the customers’ journey and create brand awareness. The important element of the design was to insure that there was fluency and that the style was consistent throughout. Working closely with the web designer to insure we both worked on the same style and design outcome.

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